Digital18 Media Asserts Ownership Over OMG Franchise Rights Amid Development of Oh My Goddess

Digital18 Media's Public Notice on OMG Franchise Rights

In a significant development within the Indian film industry, Digital18 Media Private Limited has issued a public notice asserting its ownership and legal rights over the OMG (Oh My God) franchise. This notice, published on January 10, 2026, in Atul Mohan’s Complete Cinema magazine, serves as a formal warning to all entities regarding the unauthorized development, marketing, or production of any derivative works related to OMG 2 (2023).

Digital18 Media, also known as Digital18, claims its rights as the successor-in-interest to the studios business of Viacom18 Media Private Limited. This transition followed a court-approved Composite Scheme of Arrangement that became effective on November 14, 2024. Consequently, Digital18 is recognized as the joint owner and co-proprietor of all derivative and franchise rights associated with the cinematograph film OMG 2, including its goodwill, brand value, and public association.

Details of the Public Notice

The notice issued by Digital18 Media is a strong reminder to all individuals and entities involved in the film industry. It explicitly cautions that:

• Any development, production, or financing of a sequel or related work without Digital18’s written consent constitutes infringement.
• No third party is authorized to develop or announce any sequel or derivative work linked to OMG 2 without prior written approval.
• Using titles or promotional material that are deceptively similar to OMG could lead to misrepresentation and dilution of proprietary rights.

This public notice comes at a time when there are reports circulating about the development of a new project titled Oh My Goddess, which is believed to be a sequel to OMG 2. The film is reportedly set to star Akshay Kumar and Rani Mukerji, with Kumar expected to have an extended cameo role similar to his previous appearance in OMG 2.

Implications of the Notice

The issuance of this notice has raised questions regarding the ownership of the franchise rights, particularly in light of the recent buzz surrounding Oh My Goddess. The notice serves to clarify Digital18's position and protect its intellectual property rights.

Furthermore, the notice concludes by stating that any unauthorized sequel or branding that resembles the OMG franchise will be treated as a violation of contractual and proprietary rights under applicable law. This strong stance indicates Digital18's commitment to safeguarding its interests in the franchise.

Conclusion

Digital18 Media's public notice underscores the importance of intellectual property rights in the film industry. As the development of Oh My Goddess progresses, it remains crucial for all parties involved to adhere to the legal guidelines set forth by Digital18. The notice serves as a reminder of the legal ramifications that can arise from unauthorized use of franchise rights.